Satya Paul eCommerce

Founded in 2001, Genesis Colors pioneered design-led luxury fashion retailing in India. Genesis owns or operates some of India’s most respected labels including Satya Paul, The Rack, Bw!tch etc. Satya Paul is the company’s flagship brand, a name that is synonymous with chic Indian ethnic wear. The brand has been at the forefront of ethnic fashion for over 25 years and there are over 1500 Satya Paul retail points in India and around the world.


Built on IBM Websphere Commerce Solution (WCS), is the online face of the brand for its thousands of loyal customers worldwide. While the site was recording a steady stream of targeted and high quality traffic, conversion rates were not in line with those reported for niche luxury apparel eTailers. There were frequent site outages, slow load times and design issues that were clearly impacting customer experience.




What the Client says..

“The Solveda team came with enormous amount of experience in e-Commerce and IBM WCS platform. In a very short span of time the requirement capture phase was done, & a very smooth transition from existing technology to Solveda solution was performed. A bunch of very approachable, professional and solution oriented people.”
Manish Saini,
Head of e-Commerce, Genesis Colors Pvt Ltd.