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Morphy Richards

Morphy Richards (India) Forays into eCommerce

Based out of South Yorkshire, England, Morphy Richards is an electrical appliance company serving in Australia, India as well as Israel outside United Kingdom. Originally owned by Glen Dimplex Group, Morphy Richards products are being marketed and serviced by Bajaj Electricals in India.

Morphy Richards specialize in food preparation appliances & home solution appliances like water heaters and electric irons etc.

 

Challenge

  • To launch a highly responsive eCommerce site to provide seamless user experience
  • The website should have customizable Rich content pages to showcase the products
  • The idea was to provide complete flexibility & deliver a smooth user experience keeping in mind Morphy Richards brand guidelines
  • To handle orders smoothly and effectively in order to deliver the ultimate shopping experience to the customers

Solution

  • Morphy Richards eCommerce website has been implemented using Headless Commerce technology architecture for it to be highly responsive & optimized
  • Adobe Experience Manager (AEM) was integrated to website which has its own Content Management System (CMS) refined and a customer friendly product categorization
  • HCL Commerce platform at the back end powers the eCommerce engine with an effective catalogue & promotional tool
  • Strong integration of IBM’s Sterling Order Management System with HCL Commerce – This allows business users to manage eCommerce orders effortlessly

Results

Lightning Fast Site

Enhanced Customer Experience

Leverage Enterprise Stack

Platform

Morphy Richards Homepage
Morphy Richards PDP
Morphy Richards PLP