mJunction Services Ltd, an ambitious eCommerce initiative promoted jointly by India’s largest private sector firm Tata Group and the Steel Authority of India today ranks as India’s largest eCommerce venture by transaction volume. Starting off as a steel and coal marketplace, the company diversified into a B2C model by launching a retail site, Straightline.in and an automotive focused site autojunction.in.
Today mJunction is also the country’s largest steel e-Marketplace and has been credited with transforming the steel and coal supply chain in the country. It has been hailed as a model that brings greater transparency in an ecosystem known for rampant inefficiencies.
“There was a huge demand from vendors and distributors who wanted to be associated with the Tata Steel brand. We are thrilled to be working with Solveda on all aspects of our B2C and B2B projects.”
Managing Director and Chief Executive of mJunction Services