Lafarge is a cement manufacturer in India with interests in Aggregates and Concrete. It is one of the leading players in ready-mix-concrete business with around 68 plants in India. Lafarge has cement plants in Chhattisgarh, Jharkhand, Rajasthan, Haryana and West Bengal. Lafarge came on board to leverage Mjunction’s B2B loyalty based framework to engage with its Contractors and Engineers. Mjunction (Solveda’s client) is India’s largest ecommerce company in terms of turnover.