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Godrej Interio B2B

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Godrej Interio Goes Live with B2B Commerce

Established in 1897, Godrej group is a Indian conglomerate with footprint in various industries including Aerospace & Defence, Chemicals, Furniture, IT, Real Estate and others. Godrej Group has a revenue of over USD 4.1 billion with 1.1 billion consumers in 90+ countries. Godrej Interio – a business unit of Godrej & Boyce Mfg. Co. Ltd – is India’s largest furniture brand. The company offers multifarious home and office furniture, along with solutions for laboratories, hospitals, schools, and others. It has 50 exclusive showrooms in 18 cities and about 800 dealer outlets. Godrej Interio’s digital journey which started with the B2C site in 2019 has now expanded to B2B which is a critical channel for any business.

Challenge

  • Previous Godrej Interio B2B platform being a showcase site was non-transactional
  • B2B site was expected to have basic features which B2B customers were using offline such as quotations, contracts, bulk ordering etc
  • Integrate the site with earlier launched B2C site for seamless customer movement to B2B store
  • Enhanced online shopping experience for business customers at par with B2C site

Solution

  • Solveda implemented a fully responsive B2B Commerce headless site using OSLO (Starter Store) for Business powered by HCL Commerce V9 (B2B) platform
  • Key Highlights of B2B Commerce Features
    • B2B customers on boarding and approval process/li>
    • Customer contract creation & approval process
    • Quotations for SKUs
    • Manage & maintain multiple order lists for quick ordering
    • Search & book appointment at the experience centres
    • Inventory visibility across company outlets
    • B2B Commerce supported checkout including GST details validation
  • To improve customer engagement the site has dedicated landing pages for different markets – Healthcare, Workplace, Education & Laboratory including a customer queries section

Results

Enhanced Customer Experience

Blazing Fast Performance

Pan India Implementation

Platform

Solveda Comments

” Working with Godrej has always been a great experience. We had launched the Godrej Interio B2C Commerce site in 2019 & we are happy to announce the go live of Godrej Interio B2B platform as well. Our team has put great efforts to create a blazing fast B2B Commerce shopping experience using OSLO for Business built on HCL Commerce B2B platform.”
Deepak Agarwal – CEO (India), Solveda