Fashion My Day

Inceptra Lifestyle markets an array of ready to wear garments under various boutique-branding strategies catering to different audiences. The goal was to build an integrated e-Commerce site and fashion blog with a quick go-to-market strategy.

Solveda has been instrumental in helping us launch not only our highly aspirational ecom site replete with international features and user experience but also our, fashion and lifestyle blog complete with “first time in India”, blog shop. Ever Supportive, quick turnaround time and let’s do it, that’s what Solveda stands for.

Devender Gupta,Founder, Inceptra Lifestyle

Challenge

  • Select a state-of-the-art e-Commerce platform that is scalable, flexible, has powerful built-in intelligence, allows high degree of personalization and is easy on the wallet
  • Launch a content and image rich fashion blog to build loyalty and cross channel traffic
  • Need for hand holding partner with fashion retail domain knowledge and technical skills

Solution

  • Open source BigFish platform used as the core commerce engine with customer features
  • Open source CMS WordPress for the fashion blog ‘The Style Sutra’
  • Custom solutions to set up inventory feeds back and forth between Big Fish and the blog

Results

  • Increased volume of relevant traffic to several niche products in their B2C store from the blog
  • Better Product-Content-Consumer connect for Inceptra Lifestyle with the customer
  • Future-ready platforms with possibility to fully leverage OFBiz extensions