Luxury Goods eRetailer
Eagan’s Emporium was an already established eCommerce store specializing in ultra high-end accessories. With a catalog of indulgent items catered for a clientele with disposable income, Eagan’s Emporium reached out to bigFish with the goal of enhancing the functionality and UI in order to have the site reflect a brand that symbolizes the upper echelon of consumerism.
Eagan’s Emporium originally lacked the appearance and bells & whistles one would expect to see in a Web store catering to the luxury product market. BigFish made countless improvements to how the site looks and operates, tightening up our brand identity and increasing revenue.
Vincent Clark III,President and Founder, Eagans Emporium
Eagan’s Emporium was already an OFBiz platform user. With products already loaded and payment gateways already configured, the challenge was to “snap on” the BigFish solution with as minimally evasive a process as possible. With the new code-base in place, the BigFish designers got to work adding custom CSS and assets to establish Eagan’s Emporium new brand identity.
- Simple Layout: Gone is the familiar side-bar to select a product by its features. Eagan’s Emporium wanted to make the products the focal point of the layout by making the images very page prominent with little wording. Subtle colors were also used to better accentuate the products’ intricate leather and wood patterns.
- Inline Zoom Feature: For products with high resolution images, an inline zoom feature was added. When the cursor hovers over the main PDP image, the inline zoom feature engages allowing the user to navigate the image in order to inspect the product at the highest detail.
- CSS Enhancements: The UI took advantage of some modern CSS3 techniques such as box gradients, border radius, text shadows and more. The result is a very clean and contemporary site that gracefully degrades into older browsers.